She spends your ad budget like the board is watching.
Every morning Clair checks two weeks of forecast and booked hours per business unit against the crew you have, then moves Google Ads budgets inside the limits you approved once.
HVAC service is 97% booked for the next two weeks; plumbing is at 58%.
Thursday's 94°F adds about 40 technician hours to HVAC: that is what hot weeks have added in your own history. Buying more HVAC leads now books jobs you cannot run until the week after, so I'd move the money to plumbing, which has room.
Drain cleaning has returned $9.80 in booked revenue per ad dollar over 90 days, against $4.60 for HVAC search.
| Campaign | Business unit | Board, next 2 wks | Budget / day |
|---|---|---|---|
| HVAC Repair – Search | HVAC service | 97% | $220 → $90 (floor) |
| Drain Cleaning – Search | Plumbing | 58% | $80 → $140 (ceiling) |
| Water Heater – LSA | Plumbing | 58% | $60 (no change) |
Clair · Acme demo shop · AI-generated, check before acting
One card. You click.
Proposed · Change Google Ads budgets
HVAC Repair – Search $220 → $90 a day; Drain Cleaning – Search $80 → $140 a day. About $560 saved this week, spent where there is room to book it.
Change Google Ads budgets · within the approved ads plan · nothing happens until someone approves
Done · Change Google Ads budgets
HVAC Repair – Search $220 → $90 a day; Drain Cleaning – Search $80 → $140 a day. About $560 saved this week, spent where there is room to book it.
Change Google Ads budgets · within the approved ads plan
Done by @Jim · 2 budgets changed in Google Ads
We have room in November. Who should we go after?Clair picks who is worth calling from your history; Onepath's voice agents and texts make the calls; the booked jobs come back.See the example → Payroll and commissions from the jobs
Prep payroll for October 6 to 19.Commissions from completed jobs and sold estimates in ServiceTitan, checked against last pay run, entered on your Gusto payroll.See the example → The real cost of every job
What did my installs actually make last year?Booked margin 68%; real margin 56% once equipment is priced at what you paid, crew hours at their own rate, commissions and callbacks counted.See the example → Vendor price watch
Ferguson sent a new price list.Drop the PDF in Slack. 14 items rose 6–9%; she proposes the pricebook update, with your markup tiers, for one click into ServiceTitan.See the example →
Hire Clair for your shop.
Connect ServiceTitan and Slack this afternoon. She sends her first brief Monday.
Hire Clair